Marketing activities take a substantial chunk of a company’s budget because it is a crucial activity which can improve the business performance and increase awareness. As a business entrepreneur, you understand that one way of increasing profitability is to reduce costs and therefore, you need to devise methods of cutting down marketing cost. A business can personalize and customize the pens in the best way to promote itself. It is not expensive to produce promotional pens, and yet it is a useful marketing tool. The following tips are crucial when you opt to purchase promotional pens for your company.
Determine a budget – What is your current expenditure on promotional products and what amount of money are you willing to dedicate to finance the purchase of promotional pens? The specific amount of money to dedicate to promotional pens might not be clear since it is your first time to use this promotional strategy. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. When you have a clue on what it might cost to purchase promotional pens, you can take a step further to get quotations from various promotional products suppliers and compare their offers. The cheapest offer might not be the best one because the quality might be inferior and you have to choose an affordable rate which falls within your budget.
Pen label and style – The appearance of your pen gives a client a clue on what to expect from the business, and thus, you must create something classy. Laser engraving and printing using machines are some of the techniques that suppliers use to label pens. You must come up with appropriate information for this purpose, and that would include the use of company name, logo and contact information. When the pens include such information, then it becomes effective for its purpose of promotion. Choose the best design for the pen which can boost the business status. You might not be aware of the possible designs to use, and the supplier can help you design the pen to suit your preferences.
Pen color – The choice of the right color is an art, and you must be creative when making this choice for the pens and the containers. As a company, you have colors that define your image and you can use those colors for the pens and containers. The containers are always on display, and they are visible at all times, and thus, they can improve the visibility of the company when its colors are used. Try to use bright colors that can attract the attention of people easily without straining. It can be cumbersome to do all those alone, but when you involve your employees, they can make helpful suggestions and give insights into various issues.